I feel that Mesa products never really fit the "GC Culture", and I feel people started to not view Mesa as a true boutique amp builder because of the fact they sold through guitar center. Many customers and employees felt Mesa was "pretentious" because of the pro-net pricing, saying how they were over priced. But one of my favorite things to do is take one of those people and actually dial in the amp for them. The expression on their face is priceless. I think Mesa is better off, a little exclusitivity is not a bad thing. Most Boogie purchasers have most-likely done their research and will purchase directly or through sweet water, haggertys etc. verses a "buy on a whim" type mentality.
The market is in a different place right now, indie, hipster stuff is becoming more popular in the mainstream market. I've told way more Vox and Fender amplifiers as of late (they always sell consistently, but it's been a pretty drastic increase). PRS Guitars aren't flying off the shelves like they were 5 to 10 years ago.
I compare this era of Mesa (on a much lower capacity) with Gibson's "futuristic era", a time to try to think outside of it's regular market and expand. Somethings will stick like the Flying V or Explorer, others won't, like the Moderne. Regardless I think they put out the best amps on the market, they'll only continue to do well.