Mesa Potentially not selling through Guitar Center any more.

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DWAKO
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Mesa Potentially not selling through Guitar Center any more.

Post by DWAKO » Sat Apr 06, 2013 4:32 pm

I'm honestly not surprised this didn't happen sooner, but I just received an email that as of today we no longer can take any new orders on Mesas through Guitar Center. I'm pretty sure that's code for Guitar Center no longer dealing Mesa gear, only time will tell for sure. I believe it's result of the hard pricing and not being able to use coupons. Even with my extensive knowledge Boogies are a tough sell to the average consumer, because they look past "hand wired" or "made in America" look at the price and buy an egnater or Blackstar because it's "close enough". Sad day.
Past Amps:
2004 Mesa Triple Rectifier
2000 Mesa Nomad 100
2009 Mesa Electra Dyne
2012 Mesa RA100
2012 Mesa Mark V
2007 Mesa Stiletto Deuce II
2014 Rectoverb 25 Head
PRS Archon 50 Head
2009 Mesa Dual Rec

Current: Mesa TC50

Guitar Cab:
Mesa Road King 2x12

MrMarkIII
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Re: Mesa Potentially not selling through Guitar Center any m

Post by MrMarkIII » Sat Apr 06, 2013 5:04 pm

That's why there are so many price points. If there were no cheap alternatives to "real" amps like Mesa, the customer would just walk out the door. Got to capture those sales.
And good riddance to GC. Mesa started to go downhill when they decided to sell to the riff-raff in regular retail.

DWAKO
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Re: Mesa Potentially not selling through Guitar Center any m

Post by DWAKO » Sun Apr 07, 2013 8:48 am

I feel that Mesa products never really fit the "GC Culture", and I feel people started to not view Mesa as a true boutique amp builder because of the fact they sold through guitar center. Many customers and employees felt Mesa was "pretentious" because of the pro-net pricing, saying how they were over priced. But one of my favorite things to do is take one of those people and actually dial in the amp for them. The expression on their face is priceless. I think Mesa is better off, a little exclusitivity is not a bad thing. Most Boogie purchasers have most-likely done their research and will purchase directly or through sweet water, haggertys etc. verses a "buy on a whim" type mentality.

The market is in a different place right now, indie, hipster stuff is becoming more popular in the mainstream market. I've told way more Vox and Fender amplifiers as of late (they always sell consistently, but it's been a pretty drastic increase). PRS Guitars aren't flying off the shelves like they were 5 to 10 years ago.

I compare this era of Mesa (on a much lower capacity) with Gibson's "futuristic era", a time to try to think outside of it's regular market and expand. Somethings will stick like the Flying V or Explorer, others won't, like the Moderne. Regardless I think they put out the best amps on the market, they'll only continue to do well.
Past Amps:
2004 Mesa Triple Rectifier
2000 Mesa Nomad 100
2009 Mesa Electra Dyne
2012 Mesa RA100
2012 Mesa Mark V
2007 Mesa Stiletto Deuce II
2014 Rectoverb 25 Head
PRS Archon 50 Head
2009 Mesa Dual Rec

Current: Mesa TC50

Guitar Cab:
Mesa Road King 2x12

exbest182
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Re: Mesa Potentially not selling through Guitar Center any m

Post by exbest182 » Mon Apr 08, 2013 1:54 pm

True Story.

I was actually considering picking up a new Mark V at GC this past weekend, and my bud there called me this morning and told me that they got the email saying no more Mesa... my friend said it was effective this coming Saturday, but I may have misheard the message.

Mesa Boogie JP-2C
Mesa oversized 4x12
EVH Wolfgang Custom Deluxe

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deeman
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Re: Mesa Potentially not selling through Guitar Center any m

Post by deeman » Tue Apr 09, 2013 5:37 am

Clearance on Mesa Amps?????

The day is mine.

GC here i come
Mesa Boogie 2001 3 Channel Dual Rectifier
Ampeg 4x12 Cab
Gibson 2006 Les Paul Studio
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knotts
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Re: Mesa Potentially not selling through Guitar Center any m

Post by knotts » Tue Apr 09, 2013 7:45 am

It's kind of disappointing in a way. I bought my Lonestar through GC years ago. A friend of mine that worked there introduced me to the F-series (F30 I think) which blew me away even though it's no my style of music. When my old Marshall Valvestate combo died after 12 years of service, I decided to put on my big boy pants and buy a tube amp that could withstand the test of time. I tried a Lonestar and then I tried everything else; Vox AC30, various Marshalls, but for some reason convinced myself that I needed to pony up the extra cash to get that sound that I couldn't get from the other amps.

Since then, I would stop by to demo a Mark V and a Roadster from time to time and eventually bought my Roadster through Sweetwater, but it was a convenient place to test out whatever stock they had (it's only 10 minutes from my house). I could care less about GC, however, I probably wouldn't have ever bought a Mesa if it wasn't for them and I'd be worse off because of it.
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Heritage Softail
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Re: Mesa Potentially not selling through Guitar Center any m

Post by Heritage Softail » Tue Apr 09, 2013 11:37 am

The GC closest to me is getting less highend gear and more cheap stuff. No surprise since most there don't know much about Mesa. The chic that was bugging me when I visited last wanted me to upgrade from my old MKIIC to a shiny new MKV. She did not know why, just that is was like awesome and stuff...

GC is in financial straits anyway. They probably figured that on floor space turn time, Mesa did not generate the cash per Sq ft in a given period of time.

Whatever..... If it helps the mom and pop stores, then I'm for it.
Mesa MK IIC, DSL100, Dr Z Maz 38 NR, Bogner Uberschall Twin Jet purple mod, 5153, Rectoverb S2

JP6, LP, SG, Anderson Pro-Am, Suhr, PRS, Strat, Tele, assorted victims of pentatonic hacking.

Gone - MKV, Single Rectifier, Rivera K-Tre

18 year chip.

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elvis
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Re: Mesa Potentially not selling through Guitar Center any m

Post by elvis » Tue Apr 09, 2013 12:34 pm

GC is a terrible sales outlet for high-end gear (except for Gibson and PRS, which sell themselves to anybody with more cash than skill**)

After training their sales force over and over just so I could have a reasonable discussion, I quit going there altogether. Anyway, the only times I ever bought Mesa from GC were reasonable deals on used gear. I'm sure GC will still carry used Mesa gear.

I guess I am spoiled in that there is a really good Mesa dealer nearby (Guitar Showcase), and only one of the 3 or 4 GCs around here even carried Mesa. I do feel bad for folks in towns with no Mesa dealers, and now there will be even fewer. But GC's business model has never been supplier-friendly (or customer-friendly for that matter).

** NOTE: Not knocking all Gibby and PRS players. Just noting GC's particular niche of customers who just want a pretty guitar. Not even knocking them, really. Those things ARE pretty.
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Re: Mesa Potentially not selling through Guitar Center any m

Post by allphourus » Tue Apr 09, 2013 10:18 pm

Why do I feel like I'm in " Ted and Bill's Excellent Adventure " every time I set foot in a GC . Don't get me wrong and don't let me HiJack the thread I've actually meet helpful, capable and knowledgeable sale help in a couple of GC's I've been in at Beaverton, Or. and Paramus , NJ But, My last experience in a GC in Clackamus Or.made sure it's my last experience in a GC ever. I went in looking for a Les Paul Intent on trying everything they had available and made it clear I was serious and had $400,000.00 to play with. I asked for a clean type fender to use to try them and a private Booth and was given a room with some high end amps in it with a Fender Dual Professional and he than brought me an Epiphone LP and after a few minutes of me playing that and a comparatively cheap LP with Gibsons name on it he put a young kid in the room with me who plugged into a Mark V and proceeded to set up some low volume high gain supper distorted Death Metal tone and riff out some nonsense till I thought I would go mad and left. Could have sold me a Les Paul Custom or a custom shop guitar and blew it royally. I . won't be seeing the inside of a GC any time soon And anything that they do that will help there eventual demise will please me immensely.
Last edited by allphourus on Fri Apr 12, 2013 5:54 pm, edited 1 time in total.
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Re: Mesa Potentially not selling through Guitar Center any m

Post by toddmogle » Fri Apr 12, 2013 11:16 am

it has something to do with the new pedals Mesa came out with. GC not carrying them.

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elvis
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Re: Mesa Potentially not selling through Guitar Center any m

Post by elvis » Fri Apr 12, 2013 12:35 pm

I don't think I would carry the pedals, either (If I were somehow a buyer for a store). I get the impression of "me too" and "too little, too late". I think it would be expensive inventory to carry, and how would you sell it over names like Keeley and Xotic. And you won't find it on any guitar hero's pedal board just yet.

For Mesa, maybe the hope was "gateway drug". But I don't think they have anything in their skill set that makes them a better source of solid-state gear.
Mini Rectifier blue LED
Recto 2x12 Vertical
Recto 2x12 Wedge

feelthaflo
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Re: Mesa Potentially not selling through Guitar Center any m

Post by feelthaflo » Sat Apr 13, 2013 1:28 am

Nice to see someone close by, allphorous!
This GC thing is really a bummer for me because I am considering an Express 5:50+ and neither of the 2 remaining dealers in the area have these in stock or even on order. I play Carvin guitars, so ordering sight-unseen has worked out well for me in the past. :wink: In this case though, I'd really like to check out all the features and perhaps compare to the 5:25+ before ordering (more compact/less weight would be welcome if the output is reasonable and tones are similar enough to the 50).

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Re: Mesa Potentially not selling through Guitar Center any m

Post by exbest182 » Thu Apr 18, 2013 11:39 am

Good news though - they're discounting the boogie gear - I got a call from my GC letting me discounts and coupons and such can now be used on mesa gear.

Mesa Boogie JP-2C
Mesa oversized 4x12
EVH Wolfgang Custom Deluxe

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knotts
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Re: Mesa Potentially not selling through Guitar Center any m

Post by knotts » Thu Apr 18, 2013 4:22 pm

exbest182 wrote:Good news though - they're discounting the boogie gear - I got a call from my GC letting me discounts and coupons and such can now be used on mesa gear.
I might have to buy a mini-rec with one of those 20% off coupons that I've never been able to use for anything.
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Re: Mesa Potentially not selling through Guitar Center any m

Post by SteveO » Thu Apr 18, 2013 11:18 pm

Guitar Center is a good study of what happens when you try to sell high-end products with a low-end sales staff. If they would invest in better qualified and more experienced employees, they would be in a position to sell more than just Schecters and Line 6 Spyders.

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