Okay, how many years have you guys been gearheads and you haven't yet realised that mass market amp sales make no sense whatsoever through this kind of lens?
Biggest factor in the industry is that the economy is in the tank, especially for "aspirational" guys. The fragmentation and deprofessionalization of music (not that this is a bad thing in other areas) means that official or even viral endorsements are less effective than ever. An amp company has to have a thing. Orange's advantage is that they are actually making their money on their sh!t low-end gear, so their big amps can be loss leaders; plus they have a visual branding thing which works well in the world of Apple. Marshall has a seemingly indestructible brand (and judging from their build quality enviably low production costs
) Mesa's advantage is that randall smith seems to run a very, very tight ship on the production side. There may have only been 2500 RAs sold so far but I am pretty sure that there's no room full of 500 unsold RAs somewhere and they have recouped R&D and any tooling costs. If you have really good control of your production line and overhead it's really hard to have a "failure" in a cost sense unless you went apeshit in product development or promotion.
What do you expect, anyway? The last "big" thing to happen in amplifiers in terms of establishing a major new line or style that artists played and consumers bought was Orange, basically. And that's been going on for a decade. If Mesa's still in business they're doing fine compared to other comparable music- or non-music manufacturers.
From a non-business point of view, hell yes, this insistence on V30s is a bad thing. My RA sounds, IMHO, just straight-up bad through a Recto 2x12 which is supposedly the secret-sweet-spot cab in the whole lineup. Otherwise, tonally it's an excellent set of compromises, I would need three amps to replace it (and, in fact, it replaced three amps.)